Pricing Leverage Calculator
What is the right price worth to you?
Drag in your real numbers. We model a 5%, 10%, and 15% price change — including the volume you'd lose — so you can see the profit on the table. The math is shown; nothing is hidden.
Your numbers
Annual revenue$3,000,000
Gross margin70%
Net (operating) margin12%
How price-sensitive are your customers?
Medium — typical (elasticity -1.2). Every +1% price → -1.2% volume.
Show the formula
newProfit = (P·(1+Δ) − C) · Q·(1 + ε·Δ)
We hold fixed costs constant, apply your elasticity ε to volume, and compare against today's profit.
A +10% price test is worth
$12K/yr
in additional profit (+3% vs. today), after losing −12% of volume.
+5% price
$15K
+4% profit
+10% price
$12K
+3% profit
+15% price
−$9K
−2% profit
Break-even on a +10% test
You could lose up to +13% of your volume and still match today's profit. That's your margin of safety — most real elasticities are well inside it.
Want the analysis + the 12 experiments we'd run first?
Computed from the numbers you entered and your chosen elasticity. A real engagement uses your actual cost structure and measured elasticity.